At 77ef, your privacy is a core commitment, not a formality. This Policy explains exactly what personal data we collect, how we use it, who we share it with, and the rights you hold as a registered player.
Last Updated: January 2026These six principles summarise 77ef's approach to data privacy. The full legal detail follows in the clauses below — these cards are for quick orientation only.
77ef collects only the personal data that is strictly necessary for account management, identity verification, fraud prevention and regulatory compliance. We do not collect data speculatively or beyond what serves a clear, lawful purpose.
Your personal data is stored using industry-standard encryption and access-control measures. Our technical and organisational safeguards are reviewed regularly to reflect current best practices in data security, helping protect your information against unauthorised access or disclosure.
77ef does not sell your personal data to unaffiliated third parties for commercial purposes. Data is shared only with service providers and partners operating under strict contract ual obligations, or where required by applicable law.
You have the right to access, correct, restrict or request deletion of your personal data at any time. 77ef provides a clear process for exercising these rights, outlined in full in Clause 8 of this Policy.
Promotional communications are sent only where you have opted in. You may withdraw consent and unsubscribe at any time. 77ef will never send marketing material to accounts under self-exclusion or to users who have opted out.
77ef operates under applicable international licensing frameworks. Our data-handling practices align with internationally recognised privacy principles. 77ef is not regulated by the Government of Pakistan, PTA or any Pakistani authority in respect of data protection.
This Privacy Policy (hereinafter "Policy") sets out how 77ef (hereinafter "77ef", "We", "Us" or "Our") collects, processes, stores and protects the personal data of users (hereinafter "You", "User" or "Player") who access or use the 77ef platform at 77ef.cam, including all associated products, features, applications and services made available thereon.
By registering an account, accessing the platform, or using any 77ef service, you acknowledge that you have read, understood and accepted this Policy in its entirety. If you do not agree with any part of this Policy, you must cease using the platform immediately.
This Policy should be read alongside our Terms & Conditions and our Responsible Gambling Policy, both of which are incorporated by reference into the overall agreement between you and 77ef. Where any term in this Policy conflicts with the Terms & Conditions, the Terms & Conditions shall prevail unless this Policy expressly states otherwise.
Important Notice for Pakistan Users: 77ef is not regulated by the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan, or any Pakistani provincial or federal data-protection authority. Nothing in this Policy constitutes legal advice. Users in Pakistan should seek independent legal counsel regarding the applicability of local data-protection or privacy legislation to their use of this platform.
For the purposes of this Policy, the following terms carry the meanings assigned below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably be used to identify a living natural person, directly or in combination with other data. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, use, disclosure, transfer, alteration or deletion. |
| "Data Controller" | 77ef, as the entity that determines the purposes and means of processing your Personal Data. |
| "Data Processor" | Any third-party service provider that processes Personal Data on behalf of 77ef, under contractual instruction. |
| "Consent" | A freely given, specific, informed and unambiguous indication of your agreement to the processing of your Personal Data for a stated purpose. |
| "KYC" | Know Your Customer — identity verification procedures required under 77ef's applicable licensing and compliance obligations. |
| "Cookie" | A small text file placed on your device by the platform to store session or preference data, as further described in Clause 9. |
| "Platform" | The 77ef website, mobile interface, applications and all associated services accessible at 77ef.cam. |
77ef collects Personal Data through several channels. The categories of data we collect are described below:
When you create an account on 77ef, we collect: your full legal name, date of birth, residential address, email address, mobile phone number, and username and password credentials. This information is required to establish and maintain your account and verify your eligibility to use the platform.
As part of our compliance obligations, we may collect copies of government-issued photographic identification (such as a national identity card or passport), proof of residential address (such as a utility bill), and proof of payment method. This data is collected and processed strictly for the purposes of identity verification, fraud prevention and anti-money-laundering compliance.
We collect records of deposits, withdrawals, wager amounts, winnings and transaction histories associated with your account. We do not store full payment instrument details (such as complete card numbers) on our own servers — this data is handled by our contracted payment processors in accordance with applicable payment-industry security standards.
We automatically collect certain technical data when you access the platform, including: your IP address, browser type and version, operating system, device type, referring URL, pages visited, session duration, click-stream data, and login timestamps. This data is used for platform security, fraud detection, analytics and service improvement purposes.
When you contact our support team by email or through any platform messaging interface, we retain records of those communications, including the content of messages and any attachments, for quality assurance, dispute resolution and regulatory-compliance purposes.
Where you have opted in to receive promotional communications, we record your marketing preferences and consent status. This enables us to send relevant offers, including those relating to Pakistan cricket markets, PSL T20 fixtures, ICC tournament promotions and other platform features, only to users who have expressly requested them.
77ef processes your Personal Data under the following legal bases, consistent with internationally recognised data-protection principles:
| Legal Basis | Processing Activities Covered |
|---|---|
| Contractual Necessity | Account creation and management, processing deposits and withdrawals, settling wagers, providing customer support and managing account security. |
| Legal Obligation | Identity verification (KYC), anti-money-laundering checks, fraud prevention, regulatory reporting and responding to lawful requests from authorities with applicable jurisdiction. |
| Legitimate Interests | Platform security, fraud detection, analytics, abuse prevention, service improvement and responsible-gambling monitoring, where these interests are not overridden by your fundamental rights. |
| Consent | Sending marketing communications, placing non-essential cookies, and processing any sensitive Personal Data beyond what is required for contractual or legal purposes. Consent may be withdrawn at any time without affecting prior lawful processing. |
77ef uses the Personal Data it collects for the following purposes:
Responsible Gambling Note: Data relating to your wagering activity and session behaviour may be used by our responsible-gambling systems to identify patterns consistent with excessive or problematic play. This processing is conducted in your interest and forms part of our duty of care to registered users. For more information, please visit our Responsible Gambling page.
77ef does not sell your Personal Data to unaffiliated third parties for their own commercial purposes. We may share your Personal Data in the following circumstances:
We engage third-party service providers to assist in operating the platform, including payment processors, cloud hosting providers, identity-verification specialists, fraud-detection vendors, customer-support tools and analytics platforms. These providers act as Data Processors under contractual agreements that restrict their use of your data to the specific purposes for which it was shared.
We may disclose your Personal Data to regulatory bodies, law-enforcement agencies or courts where required to do so by law or by order of a competent authority with applicable jurisdiction over 77ef's operations. We will disclose only the minimum data required to satisfy the lawful obligation.
As part of our obligations under applicable international licensing frameworks, certain user data may be shared with our licensing authority or its designated compliance partners for audit, reporting or investigation purposes.
In the event of a merger, acquisition, restructuring or sale of all or part of 77ef's business, Personal Data held by us may be transferred to the successor entity as part of that transaction. Users will be notified of any such transfer and of any material change to this Policy that results from it.
In any circumstance not covered by the above, 77ef will seek your explicit consent before sharing your Personal Data with any third party.
77ef retains Personal Data for as long as is necessary to fulfil the purposes for which it was collected, subject to any longer retention periods required by applicable law or licensing conditions. The general retention principles applied are as follows:
| Data Category | Typical Retention Period |
|---|---|
| Account and Registration Data | For the duration of the account relationship, plus a minimum of 5 years after account closure to satisfy compliance and licensing obligations. |
| KYC and Identity Documents | As required by applicable anti-money-laundering regulations — typically a minimum of 5 years from the date of verification or account closure, whichever is later. |
| Financial Transaction Records | Minimum of 5 years from the transaction date, in accordance with financial record-keeping obligations under applicable licensing frameworks. |
| Communications and Support Records | 3 years from the date of the last communication, or longer if the communication relates to an unresolved dispute or active legal proceeding. |
| Technical and Usage Data | Up to 24 months from collection, unless retained longer for specific fraud-investigation or security purposes. |
| Marketing Preference Records | Until consent is withdrawn, plus a reasonable period thereafter to demonstrate compliance with opt-out requests. |
Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in accordance with our internal data-disposal procedures.
Subject to applicable law and the limitations inherent in our licensing and compliance obligations, you have the following rights in respect of your Personal Data held by 77ef:
Request a copy of the Personal Data we hold about you and information about how it is being processed.
Request correction of any inaccurate or incomplete Personal Data we hold about you.
Request deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, subject to legal retention obligations.
Request that we restrict processing of your data in certain circumstances, such as while the accuracy of the data is being contested.
Request a structured, machine-readable copy of data you have provided to us, where processing is based on consent or contract.
Object to processing based on legitimate interests, including profiling for direct marketing purposes.
Withdraw consent for any consent-based processing at any time, without affecting the lawfulness of processing prior to withdrawal.
Request human review of any automated decision that produces a significant legal or similarly significant effect on you.
To exercise any of the above rights, submit a written request to [email protected]. We will acknowledge your request within a reasonable timeframe and respond substantively within the period required under applicable law. We may request proof of identity before processing certain requests to protect against fraudulent access to another user's data.
Please note: Certain rights are subject to limitations where 77ef is required to retain data to satisfy legal, regulatory or licensing obligations, or where exercising a right would conflict with the rights of a third party or with our legitimate interests in fraud prevention and platform security.
Cookies are small text files placed on your device when you access the 77ef platform. They allow the platform to recognise your device, remember your preferences and provide a consistent, functional user experience across sessions.
| Cookie Type | Purpose | Consent Required |
|---|---|---|
| Strictly Necessary | Essential for core platform functionality — login session management, security tokens, load balancing. Cannot be disabled without breaking the platform. | No |
| Functional | Remember your preferences such as language, currency display (PKR/Rs), and odds format to personalise your experience. | No |
| Analytics | Collect anonymised usage data to help us understand how the platform is used, which pages are most visited, and where technical issues occur. | Yes |
| Marketing | Track interactions with promotional content to measure campaign effectiveness and personalise offers where you have opted in. | Yes |
You can manage cookie preferences through the cookie settings panel available on the platform. You may also configure your browser to block or delete cookies; however, disabling strictly necessary cookies will impair or prevent core platform functionality. Please consult your browser's help documentation for guidance on cookie management settings.
77ef implements a range of technical and organisational measures to protect your Personal Data against unauthorised access, disclosure, alteration, loss or destruction. These measures include, but are not limited to:
Despite these measures, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. You acknowledge this inherent risk and agree that 77ef shall not be liable for security incidents that arise from causes beyond our reasonable control.
You are responsible for maintaining the security of your own account credentials. If you suspect that your account has been compromised, contact us immediately at [email protected].
The 77ef platform is strictly intended for adults aged 18 years or older, or the higher minimum age required by the applicable operator/license jurisdiction. We do not knowingly collect Personal Data from individuals below the minimum eligible age. Age verification is a mandatory component of our KYC process.
If 77ef discovers or has reason to believe that a registered account belongs to a person below the minimum eligible age, that account will be immediately suspended, all associated wagers will be voided, and any balance held in the account will be returned to the source payment method pending verification. No winnings will be paid out where a player is found to be underage at the time of wagering.
Parent or Guardian? If you believe a minor has registered on the 77ef platform, please contact us immediately at [email protected]. We take all such reports seriously and will act promptly to investigate and, where confirmed, close the account.
77ef operates under an international licensing framework and engages service providers located in various jurisdictions. As a result, your Personal Data may be transferred to, stored in and processed in countries outside the jurisdiction in which you reside, including countries that may have different data-protection laws from those applicable in your location.
Where such transfers occur, 77ef takes steps to ensure that appropriate safeguards are in place to protect your Personal Data, including contractual obligations placed on data processors via data-processing agreements that reflect recognised data-protection standards.
By using the 77ef platform, you acknowledge and accept that your Personal Data may be transferred internationally in the manner described in this clause.
77ef serves adult players across Pakistan, including in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. The following specific notices apply to users accessing the platform from Pakistan:
77ef reserves the right to update or amend this Privacy Policy at any time. Where changes are material — meaning they affect how we collect, use or share your Personal Data in a substantively different way — we will notify you via email to your registered address or through a prominent notice on the platform prior to the changes taking effect.
Non-material changes (such as clarifications, corrections of typographical errors or formatting updates) may be made without direct notification, though the updated Policy will always be accessible on the platform with a revised "Last Updated" date at the top of the page.
Your continued use of the platform following the effective date of any amended Policy constitutes your acceptance of the updated terms. If you do not agree with any changes, you must cease using the platform and may request account closure in accordance with the Terms & Conditions.
For any questions, concerns or requests relating to this Privacy Policy — including the exercise of your data-subject rights under Clause 8 — please contact the 77ef privacy team in writing:
Email: [email protected]
Subject Line: Privacy Policy Enquiry — [Your Registered Username]
We aim to acknowledge all privacy-related correspondence within 5 business days and to provide a substantive response within the timeframe required under applicable law. Where your request relates to the exercise of a data-subject right, we may ask you to verify your identity before we process the request.
Support is available in English. Urdu assistance is available on request for users who prefer to communicate in Urdu. Please indicate your language preference in your initial message.
Your data is handled with care, your privacy is protected, and your experience is built around responsible play. Join thousands of players across Karachi, Lahore, Islamabad and beyond.